United Bank Promotes Barrett Deacon to Market President of Charlotte Market

United Bank Promotes Barrett Deacon to Market President of Charlotte Market

06/11/2024 | Corporate News

Contact: Sameera Jordan
Media Relations Manager


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CHARLOTTE, NC – United Bank recently promoted Barrett Deacon to market president of its Charlotte Market. As market president, Deacon will lead strategic efforts to drive commercial and retail production, while ensuring the profitability and sustained growth of the market. He will also play a pivotal leadership role in managing public relations efforts in Charlotte, while representing United Bank in the community through active participation in civic affairs and professional organizations.

“I was part of the team that surveyed the Carolinas when United was first planning its entry into the region years ago, and I was immensely impressed,” said Deacon. “We’ve made great strides in the market already in terms of brand recognition, and I am excited to further strengthen our customer relationships and deepen our partnership with the local community.”

Deacon will be based in United’s Charlotte-SouthPark location, the Bank’s newest office. Recently opened in March 2024, the SouthPark financial center serves as a central business hub for United’s operations in the Charlotte market and more closely ties it to the broader Southeast region. The Bank first entered the Carolinas in 2020 with the acquisition of Carolina Financial Corporation, parent company of CresCom Bank.

“Barrett is a prime example of the kind of talent we look for at United. He started his career with the Bank and quickly progressed from an entry-level role to a well-respected and successful business leader,” said Jerry Ocheltree, regional president of United’s North Carolina Region. “There’s a lot of room for opportunity in the Carolinas as we continue to establish our presence in the region, and I look forward to seeing how Barrett continues to grow with the Bank and serve our communities here as he takes on his new role in this new market.”

Deacon has 10 years of experience in the banking industry, all with United Bank. For the past five years, he served as vice president of Commercial Banking in the Greater D.C. Metro area. He began his career at United as an analyst with the Bank’s C&I Loans and Commercial Real Estate teams. After a year in that role, he was promoted to portfolio manager, and then senior portfolio manager. In 2017, he was promoted to commercial banking officer and then vice president of commercial banking less than two years later. Prior to joining United, Deacon worked for CoStar Group as a territory representative. It was there that he had his first introduction to commercial real estate, which would ultimately set him on his current career path.

Volunteerism is very important to Deacon. He currently serves as an associate member of the Economic Club of Washington, D.C., and as a regional board member of his alma mater, the Woodberry Forest School, in its Capital Chapter. In planning his move, he is keeping an eye out for volunteer opportunities with professional and community organizations in the Charlotte area.

While he’s spent the past decade in the D.C. region, Deacon is no stranger to North Carolina. He graduated from North Carolina State University in 2013 with a B.A. in history and a minor in business administration. He and his wife Kate look forward to putting down roots in the Charlotte area.


United Bank is a premier community bank and a subsidiary of United Bankshares, Inc. (NASDAQ: UBSI). United has consolidated assets of approximately $30 billion with more than 225 offices located throughout North Carolina, South Carolina, Virginia, West Virginia, Maryland, Ohio, Pennsylvania, and Georgia, as well as Washington D.C. The Bank is dedicated to growing the relationships it has built since 1839 and offering a competitive suite of banking and lending products, treasury management, wealth management, mortgage services, personal and business credit cards, and more. Learn more about United Bank.


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