Contact: Sameera Jordan
Media Relations Manager
Sameera.Jordan@BankWithUnited.com

ATLANTA, GA — United Bankshares recently appointed Reilly Loflin as Vice President, Senior Fiduciary Wealth Advisor for its Wealth Management division. In this role, Loflin will manage client relationships across the Bank’s Greater Atlanta region, providing expert guidance on investment strategies, asset allocation, and advanced estate planning for high-net-worth clients.

Based in United’s Peachtree Corners office, Loflin will lead the Bank’s efforts to expand its wealth management business in Georgia’s Gwinnett, DeKalb, Forsyth, White, Hall, Barrow, Fannin, Cobb, Paulding, and Fulton counties. The Bank first entered the Atlanta Metro area in 2025 with the acquisition of Piedmont Bancorp, Inc., parent company of The Piedmont Bank. United Bank Wealth Management operates across three primary business areas – individuals and families, fiduciary and trust services, and institutional services. Financial experts across the Bank’s footprint serve as trusted local advisors, curating customized financial solutions for clients and leveraging the tools and resources expected from a global financial institution.

“Since entering the Greater Atlanta Metro area one year ago, United has remained focused on thoughtfully expanding our business offerings to meet the needs of this growing market,” said Matthew Humphrey, Executive Vice President, Head of Wealth and Investment Management, and CEO of United Brokerage Services, Inc. “Atlanta’s economic expansion and dynamic business landscape make it a natural market for strengthening our wealth management presence. We are confident that Reilly’s experience and leadership will play a key role in the next phase of our growth in the market.”

Loflin has nearly 14 years of experience in the financial services industry, most recently serving as a senior portfolio manager for United Bank Wealth Management in the Greater D.C. Metro area, where he spent the last four years. Prior to his time at United, he was a financial advisor at Raymond James, following nearly five years as a senior wealth strategy associate with the Institutional Consulting team at UBS. Loflin was one of 30 employees selected for United’s competitive four-year-long Leadership Development Program, which allowed him to support many projects across the Bank, including AI implementation and employee engagement initiatives.

“At United, supporting our customers, employees, shareholders, and communities is at the core of everything we do. Building out our wealth management business in the Bank’s newest market is another way to bring that commitment to life,” said Loflin. “It is an honor to be chosen to lead this effort, and I look forward to growing United Bank Wealth Management while continuing to build strong relationships with our customers and communities here in the Greater Atlanta area.”

Loflin earned a Bachelor of Arts degree in economics and commerce from Hampden-Sydney College in Virginia, and he holds the Chartered Financial Analyst (CFA®) designation. While he’s spent the past decade in the D.C. region, he has close ties to Atlanta. His wife, Lollie, was raised in the area, and the two are excited to put down roots with their daughter, McVey, in their new home.

ABOUT UNITED BANKSHARES

United Bankshares is a premier community bank and a subsidiary of United Bankshares, Inc. (NASDAQ: UBSI). United has consolidated assets of approximately $34 billion with over 240 offices located across Georgia, Virginia, West Virginia, Maryland, North Carolina, South Carolina, Ohio, and Pennsylvania, as well as Washington D.C. The Bank is dedicated to growing the relationships it has built since 1839 and offering a competitive suite of banking and lending products, treasury management, wealth management, mortgage services, personal and business credit cards, and more. Learn more about United Bank.

ABOUT UNITED BANK WEALTH MANAGEMENT

United Bank Wealth Management, a division of United Bank with approximately $9 billion in client assets, delivers objective, fiduciary-driven advice to help clients navigate today’s complexities and achieve long-term financial goals. United Bank Wealth Management provides integrated private wealth, trust, and investment management solutions to help families, foundations, endowments, and businesses across the Mid-Atlantic and Southeast achieve sustainable financial outcomes across generations. Learn more about United Bank Wealth Management.