Contact: Sameera Jordan
Media Relations Manager
Sameera.Jordan@BankWithUnited.com

Charleston, WV — United Bank is proud to announce that its Customer Care team has been named Service Team of the Year in the National Customer Service Association’s (NCSA) 2025 All-Star Awards. Competing against organizations across industries – including education, financial services, health care, and nonprofits – United’s Customer Care team earned the No. 1 spot in the group or team category.

The NCSA All-Star Awards recognize individuals and teams who have gone above and beyond to deliver exceptional service to both internal and external customers. The Team of the Year award honors a group that “lives service excellence on a daily basis.” Winners are evaluated using key performance indicators (KPIs) and real-world examples of customer service excellence.

“United’s commitment to providing excellence in service extends beyond just banking. We strive to provide the best possible service in every interaction, making sure customers feel welcomed, significant, and engaged,” said Janelle Nixon, SVP and Director of Customer Care, United Bank. “This award reflects both the dedication of our Customer Care team as well as United’s unwavering commitment to putting customers’ needs first.”

The NCSA is a global membership organization dedicated to advancing service excellence through professional development, certifications, and training. Since 2012, its All-Star Awards have celebrated how service professionals bring empathy, excellence, and innovation to their work. Winner categories include Service Person of the Year, Contact Center Representative of the Year, Service Volunteer of the Year, Service Team of the Year, and Service Organization of the Year.

“The 2025 nominations represented some of the most inspiring stories of service we’ve ever received,” said Wes Tindal, NCSA Chief Operations Officer. “Every finalist demonstrated a deep commitment to their customers, communities, and colleagues. This year’s winners embody the very best of what service leadership looks like.”

United’s Customer Care team includes three call centers in Charleston, WV; Parkersburg, WV; and Whiteville, NC, as well as a dedicated email response team. This service model ensures customers receive the same high standard of service whether by phone, online, or in person. The team’s mission is to make a positive difference by going the “2nd mile” for customers and leading with empathy.

“At United, 2nd mile service means going above and beyond for customers – going two miles when asked to go one – by creating memorable experiences through creative problem-solving. We continually look for ways to say ‘Yes’ and find solutions that work for our customers,” said Nixon. “It is an honor to be recognized as NCSA 2025 Service Team of the Year, and we look forward to continuing to deliver exceptional service to our customers.”

ABOUT UNITED BANK

United Bank is a premier community bank and a subsidiary of United Bankshares, Inc. (NASDAQ: UBSI), the largest publicly traded company headquartered in West Virginia. United has consolidated assets of approximately $33 billion with over 240 offices across throughout West Virginia, Virginia, Maryland, North Carolina, South Carolina, Ohio, Pennsylvania, and Georgia, as well as Washington, D.C. The Bank is dedicated to growing the relationships it has built since 1839 and offering a competitive suite of banking and lending products, treasury management, wealth management, mortgage services, personal and business credit cards, and more. Learn more about United Bank.